Cummer Museum

Cummer Museum

The Cummer Museum of Art & Gardens is a Jacksonville staple with a legacy over one-hundred years strong. With its lush gardens, renowned art collection, and dedicated education programs, the museum is a cultural pillar for the city. When it came time to give them a rebrand, it was no small task to create a new identity for an institution so cherished. The Cummer Museum has a sculpture in its garden called “Sea of the Earrings” by Takashi Soga. Love it or hate it, Jacksonville residents have been talking about this sculpture for years because its contemporary nature is juxtaposed against the museum’s classical architecture. When I began connecting the logo alongside my colleagues at Wingard Creative, I was immediately drawn to the shape of the red rings. This project is a winner of: GOLD Regional Addy Award  |  Regional JUDGES AWARD GOLD District Addy Award  |  District CHARLIE AWARD (Best in Category)                   It seemed natural to see a “c” in the iconic sculpture, and while initial concepts had more of a 3D element, I settled upon a flat approach in the final design. Here, the shape of the sculpture is implied, keeping the nod subtle. The red color is carried throughout the brand in prominent tabs and floods of color. We wanted to create a brand that was bold, modern, sleek, and forward-thinking. It was important to consider an aesthetic that would be timeless. It was also important for the brand to be versatile. When designing for an art museum, we have to take into account that some exhibitions...
Voyages Poster

Voyages Poster

Promotional poster created for the Portland chapter of the global speaking event, Pecha Kucha. PechaKucha 20×20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images. I was an event organizer years ago for the Jacksonville, FL chapter and I am thrilled to be involved now with the Portland, OR group. It was a pleasure to design this poster for August’s theme: “Voyages”. I chose to go with a nautical theme and a compass given the diversity of this concept. Speakers will be discussing their journeys both emotionally and...