West Cancer Center Capital Campaign

Fresh off a recent rebrand, this world-renowned cancer center in Memphis, Tennessee needed a Capital Campaign that accurately expressed their mission, dedication to research, and innovation in revolutionary treatment. A merger from the University of Tennessee and Methodist United Health resulted in this state-of-the-art facility, and they needed a brochure and pocket-folder that reflected their emphasis on knowledge, technology, and science. Focusing on those aspects, the piece utilizes the West Clinic’s brand colors while emphasizing a science-inspired visual motif.