HOBNOB Food + Social Exchange

HOBNOB is a full-service, chef-driven restaurant that is founded on global inspiration with local intentions. This Florida restaurant┬áspecializes in fun, upscale fare with a cheeky sense of humor. The client needed accompanying graphics for their restaurant, which featured the mascot “Pen the Penguin” in many of its collateral. Several components were designed for HOBNOB, including the logo, menus, promotional items, and some interior graphics. I was fortunate enough to see this establishment through from the naming process, to branding and identity, to execution, and finally – opening day.