Best Bet is Jacksonville’s premier poker room and racing location. It is a facility that focuses primarily on poker, simulcast, and dog racing. It was our job to provide them with a sophisticated image with a little bit of edge. We settled on striking black and white graphics using pops of their staple brand blue.
The campaign also contains eye-grabbing headlines such as “How do you stack up?” and “Try to contain your excitement”. We created a brand that I feel is sophisticated and interesting, with media ranging from billboards, print ads, and even large-scale airport signage.